Impact Gathering: What Is Your Purpose?

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On August 7th, Impact Boom and Mumma Got Skills hosted the second panel for Impact Gathering: What Is Your Purpose. Impact Gathering is a 6-part webinar series of Candid Conversations With Women In Impact-Led Business.

Panelists Danielle Duell, Pip Forbes and Holly Tattersall joined Carlie Dole to speak about the current issues surrounding being a female with strong impact, with the particular focus on finding and living a life with purpose.

 

The Panelists

Danielle Duell
CEO, People With Purpose.

Danielle Duell is a business leader, purpose-led strategist, and entrepreneur. Her economic philosophy is “for-profit and for the greater good” and her vision is for shared value creation to become the dominant mindset of business leaders around the world within her lifetime.

Throughout her career, Danielle has worked across numerous industries. Danielle co-founded Riverlife Adventure & Function Centre and Riverlife Mirrabooka Aboriginal Experience. Prior to winning an Executive Education scholarship to Harvard Business School, Danielle completed an MBA at QUT with concentrations in Strategy and Entrepreneurship. Danielle then worked as inaugural CEO of the Spicers Group of retreats, restaurants, day spas, cattle farms, nature refuges, and outdoor adventures.

She is the founder and Chair of Australian Harvard Women and an Adjunct Professor at the University of Queensland where she teaches in the MBA program.

Danielle’s primary business role is Founder and CEO of People With Purpose - a consulting and leadership development company that helps businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders.

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Pip Forbes
CEO, Juiced TV.

For 9 years, Pip fronted two of Network Ten’s national children’s shows, before trading in commercial television in 2014 to follow a passion and launch Juiced TV.

Pip has been an ambassador and guest speaker for Advance Queensland Initiatives, Australian Women’s Leadership Summit, as well as Small Business and Women in Business functions.

She was awarded Queensland Local Hero in the 2018 Australia of the Year Awards

Pip loves any opportunity to get out in nature whether it’s in the bush or by the beach.

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Holly Tattersall
CEO, Women In Digital.

Holly Tattersall is a recruitment and future-of-work specialist with over 10 years' experience in the field. She is the founder and CEO of two organisations; Women in Digital and Digital Talent Co. and also a Board Member for Jobs Queensland and an Advisory Board Member for Sortal, a Brisbane-based start-up AI platform that facilitates digital asset management.

It was a backpacking trip through South America that really kick started her entrepreneurial career in digital and it has been non-stop ever since, earning her a place in the coveted 40 Under 40 for Business News.

Carlie Dole (Moderator)
Founder, Mumma got skills.

Carlie Dole is the Founder of Mumma Got Skills, a social enterprise working to provide Post Natal support through creative experiences. Carlie is also a specialist Arts Teacher and works at Impact Boom in mentorship and communications.

Carlie has been on a journey since giving birth to her son to understand how women work, juggle, balance, thrive and survive in life and work. She is an advocate for female leadership, impact entrepreneurship and a new way of doing business for good. Impact Gathering is the passionate beginning of a greater project to come.

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Highlights from the Panel

(listen to the podcast for full details)

[Carlie Dole] - It's great to be speaking with you all. Let’s start by hearing from each of you a little bit more about your journey to where you are now, and the many hats that you must wear in your careers following your purpose.

Danielle, can we start with you? Can you tell us a bit more about your background?

[Danielle Duell] - In the context of today's event, you're curious about what role gender has played in my purpose. I was raised to believe I could do anything regardless of my gender, even though I was raised in quite a traditional home where the father was the breadwinner, and my mother’s role was to take care of my dad, my siblings and I, and the home. My parents each gave me lots of opportunities. From the age of six, my dad would let me go to work with him on the job site. He was a builder, where I got to help clean up the site and pass him nails and bits of timber. When he later moved into a large building company, I did work experience there working in the office and sitting in on meetings with him.

But similarly, I also had a really strong feminine influence from my mum, who taught me how to make beautiful meals, host dinner parties, grow veggies, clean the house well, and take care of the people that I love.

When it comes to purpose and my identity, in many ways being female isn't something that I would make the top five words that I would use to describe myself. This is partly because of my upbringing and having been encouraged to develop empathy for and capacity in what we would maybe consider both female and male attributes or roles.

I'm really grateful for that. In fact, when preparing for this event, I reflected on a book that I was given for my fifth birthday back in 1980.

I am date stamping myself here. This is the book [He Bear, She Bear], and I don't know if anyone else had this as one of their bedtime stories as a kid, but basically it says regardless of your gender, you can do whatever [you want]. Your gender doesn't limit your career options. Coming back to purpose specifically, I first articulated my purpose in 2007, and that was at a really challenging time in my life when I got divorced, I had two little kids, and I had to sell my business as part of that divorce. I really had to re-imagine what kind of life I wanted for myself and my children, and who I wanted to be.

I think that was probably the first time I really thought about purpose explicitly in terms of writing it down. But it is also probably the first time I really thought about purpose in the context of gender. Because at that time, whilst I was still a very career-oriented person, being a mother was my primary role, which is largely a feminine role. Going on from that…

it's really important for personal purpose to align with the purpose of the organisation that you work in.

I can confidently say that's the case for me. My personal purpose, which I first articulated in 2007 is to positively contribute, and my business purpose is to equip business to improve the world.

Hopefully it's obvious the alignment between those two. From my personal purpose to positively contribute, I feel like that's something that I can choose to do in every action and interaction that I make. Hopefully, even just by being here today, I'm making some kind of positive contribution to everyone here. Back to your question, a little bit about me and ‘how does purpose and gender fit together in my story?’, I don't think that I've been guided by my gender to find my purpose or follow my purpose. I think it's been more about my life experiences, and also the upbringing that I have had. I think that's a wonderful opportunity for anyone who chooses to and is able to have children to bear that in mind, in terms of the type of influence we can have on the people that we bring into the world.

That's great Danielle; that point that once you understand your purpose it goes into every area of your life. It's not just about your business, it's about how you move through this world. That's really a great reminder for a lot of us. Thank you!

Pip, would you like to tell us a bit about how purpose has led you to where you are, and a bit of your background?

[Pip Forbes] - Absolutely. Similarly to Danielle, when I grew up I had parents, friends and a broader family that made me think that anything was possible. I was never limited about thinking about possible opportunities because of my gender. As I was going through high school thinking about what I wanted to be when I grow up, there was a period where I wanted to be a race car driver, or I wanted to be a DJ or I wanted to be a police woman! There was so many things that I put on the table to discuss with my parents, and they changed pretty much every week. But every week, I was never met with, "you're not going to be able to do that darling, because you're a female." I'm really grateful, and I think it's probably not until these last couple of years kind of finding myself within the business world, but also becoming a mother understanding just how important that was.

I never really recognised that at the time. It's only more so recently, and I still haven't quite defined exactly what my purpose is in one or two sentences. But my life has been more so led by what feels right. What has felt right has always [been there]. When I go back and reflect on what I've done, you see that purpose of serving others and making the lives of others better. Again, that was very clearly demonstrated to me from a young age with my parents working as teachers, and my grandparents who were very community focused. I often just saw every day what it was like to try and improve the lives of others and really help the community and those around you. When it came to finishing school, I wasn't set on becoming the race car driver or the DJ or whatever else was on the cards.

I went to university and had a bit of a broad [idea], that I knew I wanted to work with people. I knew I wanted it to be [impacting] positively, and a year and a half through my degree I found myself getting the job at Channel 10, hosting the national morning kids cartoon show, which  kind of happened by chance or fluke, or it was serendipitous. Then I ended up staying at 10 for nine years, had a lot of female managers around me, which I think was excellent and something that I think a lot of people might find quite surprising in that industry.

There were lots of really great role models around me, and I always just put my hand up and would request opportunities, and if I could prove it and get that momentum going, I had the opportunity to follow through and make it a success if I could.

After being there for nine years, I came across a few really special kids from my years of volunteering at the Royal Children's Hospital. That really just ignited that flame that made me see that I could couple all of my production skills with this. You can do anything or at least give it a crack. If it doesn't work out, at least you've given it a try. I saw the opportunity to create some really positive experiences and positive memories in that hospital community, and now we have Juiced.

Holly running a session at UQ.

Holly running a session at UQ.

Brilliant Pip, that's such a great story. I love that sentiment of, "is purpose intuitive? Or is it something that is planned out?" That's a good segue to go to Holly and tell us about how purpose has led you to where you are today?

[Holly Tattersall] - Thanks so much Carlie for inviting me on this. It's quite a pleasure to share my story, and I have to say similar to the other two ladies, I had a very traditional upbringing. Mum stayed at home and dad was the provider. I'm a little bit embarrassed to say I actually told my parents that I was just going to find a sugar daddy, and I didn't have any ambitions to work, which is so far from where I am today! I guess now I'm absolutely in love with my career and I love following my passion, but I was always told that anything was possible and that I should absolutely not be finding a sugar daddy [and that] I should be pursuing my own career. Through my high school years, I really struggled to find what I wanted my career to be. I spent a lot of time reflecting on that, and I wish that I'd had something, like I wanted to be a doctor, or a vet. Instead, I got to the end of school and realised I really didn't know what I wanted to be.

My parents really encouraged me to study business and figure it out later, and while I was studying business, I discovered that I had a passion for HR and really enjoyed that. It was a real observation phase where I was going, "okay, what do I like and what don't I like?" After I finished university, I went backpacking with a group of friends, and serendipitously ended up falling in love with Columbia, the country, and I started a company there. It was a really enjoyable time where I found my passion and my purpose for small business and crafting my own way. After a couple of years, I came back to Australia, and discovered a HR degree and this Colombian experience really found me scrapping around to find what my next career moves would be.

I ended up falling into a recruitment role, and I think that's been the most pivotal role for me in my career where I've realised I really love helping people with their careers.

When I was struggling with my own personal career path and meeting so many young women who really struggled with theirs, I had a passion and a purpose around helping them with mentoring or connecting with other young women and helping them to discover their career pathway.  

That's where I started Women In Digital. The rest is history, and it's that guiding light. I always wanted to help other people avoid that struggle, that challenge that I had, and help them discover technology career pathways.

Thanks Holly. It's kind of, "does our purpose come out of our own struggle and do we find a path ourselves and then that's how we end up in [business]?" Mine was I would never have known that I was going to start something with mothers until I went through that experience. That resonates a lot.

Pip, you were in television and then you saw that there were these children, you resonated with them, and they're in hospital. Once that purpose aligned for you, did it fall into place as easily as you expected? I know this is a bit off the cuff, and I'd like to ask the other women this too, but just because you've found your purpose, is it easy?

[Pip] - I think it fell into place, or the purpose was so clear to me and I felt so strongly what it was. Thank goodness it did because it did not come easily, because if I hadn't of had such a strong need to try and improve the lives of these patients and families in hospitals, [I would have struggled more]. There were so many roadblocks. I hadn't actually finished university, I hadn't done a business degree, and I didn't know about accounting. All I could visualise in my head was the impact on the kids when they're filming the program and watching it and seeing other kids who are just like them and they no longer feel as isolated or as lonely. It didn't fall into place, but it was the key driver that helped me kind of get over every roadblock or seek to find [solutions], otherwise it could have been really easy to get deterred and just think, "well this is just a little bit too hard." Knowing I guess at the end of the day, everything is just such a huge learning journey, whether it was going to be directly applied to what I was learning with Juiced. It was a real intellectual journey of learning, but also a huge personal journey as well. I definitely learned so much about myself and wouldn't even probably recognise who I was back then when I started it.

What would be your main key learning to take away so far? I know there's lots, but if we were trying to help other women understand that just because you find your purpose, it doesn't necessarily mean it's easy, [what would you say]?

I wrote a little list, but I'll just try and pick two for you. One is definitely to lean on those around you or seek the advice and the knowledge you don't have. I think we've heard it so many times and I'm sure Holly and Danielle, you would have heard it that we feel like we as women need to tick all the boxes before we can apply for the job or before we can undertake something. If you know that outcome and you've got that purpose, find the people to help you get there, but you need to be the one that takes responsibility for that journey.

You're igniting that flame, and you need to be the one that is going to continue it. If someone says they're going to help you and they drop off the radar you need to keep following that fly and really owning the fact that you set out on this journey.

The other thing would be to think really critically about what you're doing. I'm a very naturally task based person. I'd much rather vacuum and wipe up the kitchen table, then fix the clothesline that's broken or something like that.

Think really critically about what you're doing and why you're doing it. What are you trying to solve? Or what are you trying to improve? That'll help you continue to advance on the bigger picture and ticking off the bigger priority action pieces instead of the smaller task-based things that you might be more inclined to do or fix.

Filming at Juiced TV.

Filming at Juiced TV.

Thank you, that's great.

Danielle, can you build on that? You work with people and their purpose all the time. What are the main issues that they're coming up against in terms of living out this purpose that's supposedly so clear?

[Danielle] - I think sometimes the hardest part is getting to that point of clarity, and that requires a lot of self-reflection, and it does require some life experience. I think we all have varying degrees of comfort with sitting in the silence with ourselves, and getting comfortable and practicing that self-reflection and really asking yourself, "what is important to me? What impact do I want to have in my life? What are my values? What ticks me off? What distracts me from the things that are important to me?" I think those are challenges, but in a practical sense, I think listening to Pip's story, it’s important to be focused on the outcome and being flexible with the method. If you have a really clear purpose, then it's about achieving, realising, and living in alignment with that. But how you get there may not be as linear as you would hope and being comfortable with that and taking the learning from that along the way.

One thing is that when I first started to articulate my purpose back in 2007, I was stripped bare. I'd gone from being a business owner, a homeowner and someone's wife, to unemployed, homeless, and starting from scratch with two little boys. I literally stuck my purpose statement on one page that articulated it in more detail in my shower, so that I was constantly seeing that twice a day to help me actually construct the life that I wanted. I'd imagined it in my mind, but I hadn't yet manifested it out in the world. It sounds a little bit airy fairy, but when I then went on to make choices about my career, about where to live, about where to send the kids to school, about who to date, all of those things, I could ask myself, "will this choice bring me closer to or further away from my purpose?"

We can use our purpose as a first field of the decision making, then it actually helps you become highly effective in life because you don't even have to think through things as long and hard, because you've already done that thinking about the most important stuff. One little hack I'd love to share is every year before I celebrate new year, I make sure I refresh my purpose statement and I have it in a one-page plan for the year with my goals. I also have all my values written out, so I don't let myself celebrate the new year until I've just refreshed that, and it's usually only a few words that change, although I was just saying to the girls beforehand, my youngest son finishes high school this year. That's a whole new era for me next year. But one thing I've done this year that I've found really helpful, is I've actually read out loud the statement, my values and my goals, and I recorded them on my phone.

In the mornings, when I do my morning run or walk, I actually play them first thing to myself. It's really affirming and helping me to stay even more focused on what's important to me and hearing that in my own voice there's certain parts of what I've written that are really emotional in my voice. Since then, every morning I connect back to that emotion and I found that really helpful. I thought I might share that.

Danielle Duell.

That's super helpful and it really resonates. You might not know the destination, but if you know why and have that purpose then that's really cool.

[Danielle] -

One thing to understand with purpose is that it is the why, it's not the how. What's great about that is that your purpose can endure over time, because it's the reason that's driving you. But how you fulfil it can change. That then gives you flexibility to bring that purpose to life in different roles, different stages of your life, and from a business point of view.

As an example, our purpose is to equip business, to improve the world. That's our why. How we do that right now is helping them develop purpose-led strategies and purposeful leaders.

But how we do that in 10 years’ time might be completely different, if those tools that we've developed become ubiquitous, hopefully. That gives flexibility to us as a business to evolve, even though that purpose I imagine will live on, hopefully after I'm gone too. It's the same for our personal purpose too, that if you can think about it at a high enough level, then it gives you a lot of flexibility on how you bring that into life.

That's great advice. Holly, can you build on this idea of what happens? Do you stray from your purpose, and how have you stayed on track with your purpose throughout your career?

[Holly] - It's really easy to get discouraged along the way. Life can become a bit of a roller coaster, and you have things that don't quite go your way. You sit down and you define what your purpose is, and you get really excited about what you're going to achieve. Then you get out into the real world and you have all these setbacks and it's so easy to go, "oh, this is too hard." The number of times that I've just felt really overwhelmed and gone, "I just can't be bothered. This is too hard." But I guess in me is this real tenacity to just get up the next day and fight again. But I think where that comes from is, like Danielle, every single morning I'll reflect on my purpose and what I'm doing and what I'm trying to achieve.

I guess it's coming back to that why, and then once a week I'll reflect on what went well, what didn't go well, and what I'm going to do differently.

By at least stopping and going, "what went well," I think you reaffirm, or you reassure yourself that you are pushing in the right direction and it's celebrating the smallest wins, [whether that’s] an email from somebody, a good call. Changing something small in your business or the way you live [works] for me.

I know it's the mornings that I don't get up and walk [that] I feel really groggy. It's celebrating the fact that I got up to walk this morning, I think that positive mindset and that internal cheerleader is something that helps you prevent that fatigue and keep you going in the right direction towards your purpose and your vision. I definitely agree with Pip's point around bringing the right people around you as well.

It's a very lonely journey if you don't have like-minded people who are really invested in your success.

I'd say those are the two things that would stop you from giving up and getting too overwhelmed on your journey.

I love this advice. It's really helpful because there's a lot of women and men who really struggle with purpose. If it's something that you've just always understood, or you've come to this belief, it's so empowering once you know it. But it's also confusing when you are searching. I think these little things are really helpful for people who are on that journey and are evolving.

Let's say you want to recruit women for careers in digital, what are some of the barriers that you often see women who feel that their purpose lies in what is traditionally considered a male-dominated industry?

[Holly] - There are so many different perspectives on this. Like you say, I just want to share my own personal perspective and what we've seen, it really starts at a very young age.

When I think individuals or young girls define what their career purpose is, it's about those role models that you see, whether or not they believe that you can become something that's not traditionally shown, you can't be what you can't see.

For us in our recruitment, we work with a number of technology companies to help them find young female graduates in technological fields, because they really want to improve the diversity at their company.

When speaking to those sorts of engineering or computer science grads, one in five would be female. It's really interesting with numbers already stacked against them, we find that 50% of those women within that field are saying, "actually, this might not be for me because those guys are so competitive. They're the kind of programmers that always say I'm the better coder." They can't relate to that because they can't see other young women like them who are maybe more collaborative and softer in their approach to being in a technological field. They kind of opt out, and they push towards other areas where they see other women thriving in their career; it is really interesting. I would say role modelling is surprisingly important to foster more diversity and more women into technological fields.

Thanks Holly. I guess each of you has, whether you like it or not, become a role model for women in business aspiring to have purpose. Does that sit comfortably with you? Are you okay with taking that on? I know some people get very nervous saying, "oh, I'm just doing my thing. I don't want to be any kind of role model for somebody else." Holly...

[Holly] - I would say it definitely has been in the past where I felt like I was out of my depth in being a role model for other young women. Then I guess as I've gotten older and connected with more women, I’ve gained that confidence in being a role model or a leader. The more women you speak to you go, "oh, I don't really have anything to offer." They go, "this was amazing. Thank you so much." You go, “I really am adding value and I'm happy to keep doing that.” I guess it's an evolution of where I've been at and I'm sure other people can relate to that.

Pip, how do you feel about being a role model?

[Pip] - I feel like if it is inspiring people and giving people positivity and making them want to be able to make a positive change or a positive contribution to community, then that's excellent. I think my hesitation, or where I start to feel a little bit queasy about it is that thought of being a role model is thinking that you're perfect and you always get it right. As long as you've got the opportunity to be able to share with people that you don't always get it right [then it’s fine]. You do ride the highs and lows of emotion and you don't always stay on track. I think more and more we're trying to find this reality of the world and be really transparent on what goes on behind the scenes.

I think having the opportunity to be able to shed light on that and to be able to make it a real, more realistic journey for people to be able to embark on if they wanted to start their own organisation or to find their purpose. They're not going to be so surprised if something doesn't go right, or if they wake up one day feeling really unmotivated.

I think that's a really key part of it for me, then you can be really honest about it, and if I know that I've been honest in what I've spoken about, then I'm very privileged to be in a position to be a role model.

I read a quote recently that said, "so now you're not perfect, you can focus on being real." I think that's what we're like. I'm coming to this understanding now, in speaking to so many amazing women, that being real is the real role model here. This is what people want. They don't want perfection, because it's not obtainable. Danielle, do you have anything to add on being a role model?

[Danielle] - Well, it's not a goal of mine to be a role model. To me, it's all about positively contributing, and I was just saying this morning I got a LinkedIn message from someone that I had mentored previously, and he told me how he'd quit his job after doing one of my purposeful career planning workshops and thanked me. This was a few months ago, so things are going well, and he thanked me for helping him find the courage to act. I think people can learn from my life well and good, but it's not a one size fits all. I think I'd just rather make a positive contribution. One of my other coaching clients I helped to be a better version of himself without changing who he was.

That's quite rewarding because I don't want to impose my way of seeing the world on anyone. But I do want to help people be the best version of them that they can, and to have the clarity and courage to do that. I mean, it is important, I think Holly used that phrase, ‘it helps to see it.’ Not everyone has the imagination of what is possible and then not everyone has the courage. If you can see someone else who's as real as you, as flawed as you, struggling with getting their kids to school, or fighting with their partner, or caring for a sick parent, or all that other stuff that everyone has going on as a real person, then it does help us gain that inner competence of maybe I could do that too.

Holly?

[Holly] - I was just going to say, this is probably the best time to be reflecting on what your purpose is, because there is so much. There's been a shift where there's an embrace of people's realness and there's an appreciation for authenticity and empathy and where each of us sit. I completely agree with the other two ladies.

If you can share what the real behind the scenes looks like in a career path, and how it feels, that it's not perfect, I think that'll help others to find their purpose. Because they know that just because they're in pursuit of this one particular career path, or starting a business hasn't been perfect, that's okay.

It doesn't mean your purpose is flawed or that that's not for you. It just means that that's the reality. It's not quite as glossy and perfect as it might've seemed at the outset.

That's a nice way to kind of round this off, with advice you have for anyone that's searching for their purpose, but particularly women as this is our focus. Pip, would you like to start?

[Pip] - Yes, I think definitely having patience.

Finding your purpose is not like finishing an essay or an assignment. I think having the patience and not putting a time frame on yourself to be able to come up with what it is [is important].

If you're struggling to write it down in a couple of sentences, sum up what it feels like for you when you are in flow with that purpose and use something that actually reflects really well for you. Danielle, I love the idea of putting that up and having that reminder and recording yourself to remind yourself every day what that purpose is. Also, having the flexibility to know that you might have this underlying purpose, but it will change as you grow, and as you get that life experience that you were talking about Danielle, and as you come into different roles within your lives.

When I became a mother, everything changed, and they often say, "Oh, when a baby's born the mum's reborn as well." You agree, but then you're in it. Like, "well, who am I, what am I, and how do I balance these?" If I'm thinking about my son more during the day, does that mean I'm off track from what I'm trying to achieve within my business? I think having the flexibility to also look at that purpose within the variety of roles that you have in your life as well could be something that just gives you a little bit more comfort, passion, and an understanding when trying to have a look at what glasses you're going to be wearing each day, and just to be really forgiving of yourself.

Thanks, Pip. Danielle, any advice to find your purpose?

[Danielle] - Well, I think one of the things that really helped me was an exercise in the Stephen Covey book Seven Habits of Highly Effective People, that I read a long time ago. He said if you imagine yourself at your own funeral, what would you like people to read out about you and your life in your eulogy? I guess building on what Pip said there, just let the thoughts flow. What would you look back on fondly in your life that you'd be most proud of? Who would you want at your funeral, and what would each of them say about you from the different hats that you wear, and see what comes up for you? Just refine it, and it took me six months to find my purpose. That was at a really critical change point in my life. Some people can do it really quickly if they've been living authentically for a while and it's just about incremental improvement and actually articulating that.

But I think begin with the end in mind. Actually, Holly and I are collaborating at the intersection of recruitment and purpose-led strategy, and we're hosting an event later in the month literally on this topic, calling it purposeful possibilities. It's to help people who have been looking at their life differently through the pandemic, either by choice or by force, and helping them to kind of gain a bit more clarity around what their purpose is, and what the implications of that might be for how they design their career and their life. We'd love to see you there and hopefully anyone that's purpose curious.

Holly, your final takeaway for purpose?

[Holly] - Look, I would say don't beat yourself up if you're not sure what your purpose is, and it's taking a while to discover that. I think everybody discovers that at a different rate, and for me it took years, and I'm still discovering it every single day as I evolve in my business and personal journey.

Even 12 months ago, I think my perspectives and my values, and my purpose was different. It goes on a continuum, and from a really practical perspective, I would say if you're not sure, maybe reflect on your day and think about when were you in flow? What drained you? What gave you energy?

I found that to be a really effective exercise, in me finding my purpose or my role in my business. There were some things that just absolutely sapped me, and I knew immediately that I needed to stop doing those things. Then [there were] other things that drove me and made me feel like I was fulfilling my purpose in growing my business. It was all around empowering women in their careers. I would say that if you're able to, step back and think about what it is that gives you energy and helps you thrive in your day to day.

Thank you so much for sharing your deep experience and purpose with us ladies.

Books and Resources Recommended by panelists

From Danielle:

From Holly:

 

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